The goal: create a minimal looking, fresh, clean design for the app to achieve maximum user friendliness.
CREAM is a personalised coupon app that helps young generations save money and connect with the brands they love. CREAM partners with leading brands with a focus on the Millennial and Gen Z segments, creating deals that appeal to members and provide them with discounts on brands and products they aspire to, but might not be able to regularly afford.
Members enjoy the sense of connection CREAM fosters between them and their friends. They appreciate that when someone sends them money in the app, they get something in return. They love that CREAM offers discounts on desirable new brands and beautifully design items that are hard to find on the high street.
Once the brand design was created, wireframes were handed to me and I hopped in the project as a user interface designer, having handed it off to development later on via Zeplin.
The starting point was the brand’s background, claim and visual references from which I created a first sketch. With regular weekly check-ups we’d tune in both client’s expectations, and the visual proposals I’d create. I’ve worked with preexistent wireframes but also contributed with some ideas.
As it was to be expected, since this was my first real project designing the interface for an app. There’s a lot to define, between font sizes, margins, colours, the usage of elements, as this was supposed to be an unconventional app. Like the client said “These days apps all look the same. I want CREAM to have the feel of a magazine or a book”.
The project was very exciting, the relationship with client was respectful, easy and open. I would definitely organize layers by names and groups if I had the chance to re-do the project (beginner’s mistakes). But overall I’ve learned that less is more, graphic design principles were very helpful while designing for a digital product and I’ve learned how to put myself on the user’s side.